Paper Wine Bottle is exhibited When In Rome at London Wine Fair 2022.

My name is rob I’m the ceo of When In Rome.
When In Rome is about reducing the carbon footprint of the wine industry.
When In Rome is about reducing the carbon footprint of the wine industry.

39 percent of the wine industry’s carbon emissions globally stem from single-use glass bottles.

What When In Rome wants to do is to reduce the use of glass in the wine industry, so we work with small independent producers across Italy.

We sell wines in innovative eco-friendly formats: bag in box, paper bottles.
This is the world’s first paper wine bottle and we also sell wine in cans.
This is the world’s first paper wine bottle and we also sell wine in cans.

All of these formats have an advantage in terms of carbon with respect to glass bottles.

They’re lighter they don’t break they’re easier to recycle, and that’s what our brand stands for.

So this, it’s a primitivo from puglia,
you can buy it on our website for £10.99.
you can buy it on our website for £10.99.

It’s a paper wine bottle it’s the world’s first.
We also make wine for the most trusted man in television Philip Schofield.
We also make wine for the most trusted man in television Philip Schofield.

Philip Schofield has worked with us for two years now we sell his wine on amazon on our website.

He came to us because he wanted to work with a sustainable wine brand like When In Rome.